Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years. Using colors inspired by its “real and delicious food,” the fast food chain unveiled ...

Burger King has been working to revitalize its brand over the past few years, redesigning everything from its logo to its packaging. The next step: remodeling restaurants. Customers entering ...

Fans of popular American burger chain Wendy's have noticed a potential hidden meaning in the company's logo. The design depicts a red-haired girl with her hair in two side braids wearing a white ...

Smalls Sliders filed a lawsuit against the national burger brand, accusing it of trademark infringement and unfair competition. The filing centers on Smashburger’s newly adopted logo, which ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

STATEN ISLAND, N.Y. – The Burger King logo is known all over the world. Which is why it’s so strange to see a Burger King outlet stripped of all its familiar iconography. If you purchase a ...

“College Dropout Burgers,” founded by Ye fan ... the restaurant utilizes a Graduation bear logo for branding and features menu items like the “Golddigger” fried chicken sandwich ...

Atlanta-based Smalls Sliders, an emerging quick-service concept, filed a lawsuit this week against competitor Smashburger over the look of Smashburger’s logo. The suit, filed December 2 in the U.S.

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes ...