Himmel will attempts the biggest re-launch in the company's 40-year history: the return of Breck shampoo, once the No. 1 shampoo in the United States. The shampoo will hit shelves soon.

Gertrude E. Breck, a former model for the distinctive “Breck Girl” shampoo ads, and widow of the chairman of the board of John H. Breck Inc., died Monday at home. She was 89. Mrs. Breck lived ...

Remember the Breck shampoo girl? Himmel's bringing her back. Forty-eight-year-old Jeffrey Himmel was literally born for this line of work. His father, Martin, created the niche of brand revival in ...

Breck Inc. in Springfield, Mass., in 1929 and developed Breck shampoo along with other hair and scalp treatments. Mr. Breck also enlisted the help of a Springfield artist, Charles Sheldon ...

They all are Breck Girls. Their portraits, hair a-shimmer, all have graced Breck shampoo ads. An exhibition of 150 portraits from the famous Breck advertising campaign opened recently in the Breck ...