What about Hovis, though? I don’t really know what part of wheat, or bread, the name could refer to, and it doesn’t seem to have anything to do with founder Richard “Stoney” Smith’s name.

So, if you like the taste of white bread but need a fibre boost or you need to sneak more fibre into your kids' diet, ... Hovis Granary Thick Sliced Bread 800g, £1.85, Tesco.

Finally, Hovis said E472e, the food additive number for DATEM – an abbreviation of diacetyl tartaric acid ester of mono- and diglycerides, was the most commonly used emulsifier in bread products ...

Adverts for “rustic” and “authentic” Hovis bread have been cleared by a watchdog following complaints that the loaves are made using automated industrial techniques and contain “artificial” ...

Consumer demand for healthier options like yoghurt has eaten ... 40 per cent of the UK’s packaged bread market, according to analysts at Shore Capital. Hovis, which traces its history back ...

Hovis® has launched its new Farmhouse Batch; a deliciously distinctive white loaf designed to meet the growing shopper demand for even tastier, more premium alternatives to standard white sliced bread ...

Finally, Hovis said E472e, the food additive number for DATEM an abbreviation of diacetyl tartaric acid ester of mono- and diglycerides, was the most commonly used emulsifier in bread products and ...

Others, like Marmite, offer a sneaky reference to the making of their product. What about Hovis, though? I don’t really know what part of wheat, or bread, the name could refer to, and it doesn ...

Finally, Hovis said E472e, the food additive number for DATEM – an abbreviation of diacetyl tartaric acid ester of mono- and diglycerides, was the most commonly used emulsifier in bread products ...

Adverts for “rustic” and “authentic” Hovis bread have been cleared by a watchdog following complaints that the loaves are made using automated industrial techniques and contain ...