There are more makeup brands than ever now, which allows for an exciting world of exploration—but also a lot of confusion. From prestige to drugstore, there have never been so many lipsticks ...

I’ve been testing the best clean makeup brands for five years and it wasn’t until the past few years that I really started paying attention to ingredients. However, just because cruelty-free ...

YSL Beauty and L'Oréal Group initiatives around refills and Morocco's Ourika Community Gardens are resonating with Gen Z's ...

An honest look at whether star-powered beauty brands are worth your money — or if drugstore staples do it better.

Here at ELLE Beauty, we shop our favorite Black-owned skincare, haircare, and makeup brands year-round. Supporting Black-owned beauty brands that consistently offer the diversity, creativity ...

Model and entrepreneur Hailey Rhode Bieber made a $1 billion bet and achieved a significant win. In late May, E.l.f. Beauty ...

I struggle with stiff joints in my hands and wrists, so I tried Tilt Beauty’s lineup of ergonomic, refillable and adaptive beauty products to see if they’re worth it.

From glow-inducing blushes to lip tints that don’t dry out your lips, here are 17 of the best Korean makeup brands (and a hero product from each line) to get you started on your shopping journey.

When makeup is affordable and readily available, it’s easier to try it for yourself, and some brands offer a 100% guarantee that allows you to return things you don’t like.