Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in ...

A trademark could be a word, phrase, tagline, or logo associated with your product or service. Getting a trademark gives you ...

In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the conversation, says itch's co-founder and creative head.