Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

After completing its acquisition of Satcom Direct, Gogo Business Aviation unveiled its new, unified brand and the symbolism ...

In today’s competitive market, small businesses must employ innovative strategies to strengthen their brand identity and ...

Today, however, B2B brands are learning that a sonic identity is just as important to their brands as the brand identity tools they have been using to stand out and forge deeper bonds with their ...

With its dynamic UI design and immersive storytelling, the site expertly showcases the creative prowess of Dropbox's identity ... examples of motion in logo design. If you're after more branding ...

The digital payment platform has revealed new branding by Pentagram that’s designed to channel the simplicity of the PayPal experience PayPal has launched a new identity developed by Andrea ...

Contact the Office of Communications, Marketing and External Relations if you need a sub-brand logo. My center used to use a logo/artwork that is not part of the visual identity system. Can I still ...