CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

People who do not yet know of your organization will give you mere seconds before moving on, so all your branding elements need to be in place to get the attention you deserve when the moment is right ...

The frame is also a starting point for a range of graphic elements seen in the following sections of this page, and extends the visual language of the brand Due to the range and scale of materials ...

impactful brand experience for our audiences. CU Boulder’s visual identity consists of four core elements and several extended elements that you should apply in the appropriate contexts. The audience ...

Do not use the logo on complex backgrounds or contrasting color elements. An effective brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s ea ...

O f course, Meghan Markle is attracting criticism for her Netflix lifestyle show – along with the series of branding missteps she's made along the way. Criticism ranges from her ...

To ensure your marketing efforts are consistent when you're considering business branding, ask yourself: How will your business deliver its key message? How will your mission statement be displayed?

Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a specific perception in customers' minds and differentiate itself in the marketplace.

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

Derived from the “N” in our new wordmark, the slash can be used with or without stems. Usage of the slash can vary, but it’s best used to emphasize the collaborative, multifaceted and multitalented ...