In today’s competitive marketplace, it is no longer sufficient for firms particularly small and medium-sized enterprises (SMEs) to offer a product or service alone.Building a brand is essential for ...

Smart business leaders weigh a number of variables before settling on a package, from color and composition to shape and size ...

For a commodity product or service, branding is often the only major differentiator between products. In these industries, competitive branding is important to achieving a larger share of voice.

The study conducted by eBay and Bain & Company dives into the upcoming EU regulations and how the updates could shift the ...

We evaluate each product, service, and brand’s medical credibility and business standards to ensure the products are safe, effective, and meet our quality standards.

August 15, 2023. How does a brand or product that’s been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he ...

65% of a company’s business comes from existing customers, it costs 5X more to acquire a new customer than it does to retain a returning one, and more brand loyalty statistics.

Use this to identify potential trends in messaging or product launches. Ahrefs brand mentions: Run reports in Content Explorer to identify brand mentions over time.