The fragrance-forward body care brand by Twitch streamer group AMP netted seven-figure sales within three days of its debut ...

One of the most powerful means in digital marketing is a potent brand voice. It is not only about images and logos, setting ...

Instead of Target addressing its DEI dialback, the retailer continues to work with Black brands like Tone, a personal care line by Kai Cenat.

The number of followers significantly impacts the influence of microinfluencers by determining their authority in online ...

Your tone should be built out of an understanding of both your values and your customers' needs and expectations. Growth leads many businesses away from their initial brand tone. When you're just ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...