Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost engagement.

For the quarter ended December 2024, Driven Brands Holdings Inc. (DRVN) reported revenue of $564.12 million, up 1.9% over the same period last year. EPS came in at $0.30, compared to $0.19 in the year ...

While digital performance metrics are convenient to measure, they often fail to capture the full picture of consumer behavior and long-term growth potential.

Marketing managers can use a customised diagnostic and the right metrics to uncover growth drivers which could help boost a brand's performance, says Deborah Runge. What is a growth driver?

When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain actionable insights that guide your future efforts.

FLC Marketing Group's Adriana on how ROE moves beyond short-term metrics to assess the depth of consumer long-term brand ...

In an era where data reigns supreme, understanding team performance has never been more critical. This article draws on the expertise of industry leaders to ...

Newell Brands (NWL) reported $1.95 billion ... picture of a company's financial health. As these metrics influence top- and bottom-line performance, comparing them to the year-ago numbers and ...