While most car brands are named after people who founded them, Lexus stands out. It's not someone's name, it's not a word in ...

if you don't know anything about a brand, it can be hard to trust it enough to put its offerings in your living room. For one ...

Your Brand Name Can Help You Stand Out Finally, the name you choose for your brand has a huge impact on whether or not you stand out from the competition. Brand names aren’t like given names.

But organizations are often less sure-footed when it comes to the corporate brand. What does the parent company’s name really stand for, and how is it perceived and leveraged in the marketplace ...

Asus was founded in 1989, deriving its brand name from the mythical winged Greek horse, the Pegasus. According to Asus, the name stands for the company's strength, purity, and adventurous spirit.

Those three letters stand for Birmingham Small Arms company ... Like many of its contemporaries, the BSA brand name was recently revived with a shiny new version of its famed Gold Star build ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales ...

Brands that truly stand the test of time understand that the core ingredients for long-term success are relevance, ease, and distinctiveness. No business, regardless of its size or sector ...

In today’s crowded marketplace, capturing consumer attention, establishing brand recognition and being asked for by name is challenging ... or are you daring to stand apart?