A CULT favourite car brand has axed its flagship motor after 36 years to make way for new electric SUVs and crossovers. The Japanese automaker's US subsidiary said the termination "reflects market ...
The luxury car manufacturer said it is planning to axe 5 per cent of its workforce as part of a cost-cutting plan as it seeks to return to profit amid a slew of new product launches. The British ...
The brand product matrix is a useful tool to characterise the product and branding strategy of an organisation. The brand product matrix can be defined as a graphical representation of all the brands ...
The brand product matrix is a useful tool to characterise the product and branding strategy of an organisation. The brand product matrix can be defined as a graphical representation of all the brands ...
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