Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

In 2025, marketing will prioritise AI, short-form content, user-generated content, and social listening to engage a ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...