Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

In 2025, marketing will prioritise AI, short-form content, user-generated content, and social listening to engage a ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Pat O'Toole has left the QSR and joined Unleashed Brands as its new chief marketing officer, the company revealed on Thursday ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...