Riot Games today announced its official League of Legends esports brand will be known as LoL Esports.The move will tie all of the company’s different regional tournaments under one umbrella in ...

Riot Games has launched a new LoL Esports brand that will encompass all of the professional League of Legends competition around the globe which Riot Games is involved with, ...

Brand and Poppy are going to be added to the jungle pool in the upcoming patches. Riot has been trying to widen the jungle champion pool in League of Legends, for some time now.Zed, Talon, Darius ...

The MOBA game has kept players around for so long that many probably believe they know each part of Summoner's Rift, both inside and out. One LoL player shared their recent creation that tests ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

Verizon and Riot Games announced a multi-year partnership to extend their esports agreement to include the inaugural Valorant season in addition to Riot's popular League of Legends brand ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

Riot Games revealed a rebrand on Tuesday for League of Legends competitive, LoL Esports, including a new logo and an emphasis on regional leagues and global events. The new look, which applies to ...

Missing out on in-game advertising means missing out on a huge audience who is ready to pay attention to your brand. ATS London 2023 will take place at Central Hall Westminster on 13th and 14th June.

In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report. Rachel Kaser @rachelkaser. ... brand loyalties can lock in at a young age — specifically by the age of 16-19.

The brand needs to fit the demographic of who’s playing the game. Similarly, if you’re going down the unexpected collaboration route, ensure it’s strategic. Appeal to the game’s fan base.