Melanie told the unlikely origin story of 1971's 'Brand New Key', how it defined her career, and the shot of confidence it gave to Elton John.

Here’s how to build a standout SaaS brand that captures attention and sustains relevance in today’s competitive market.

Bringing brands to a new world, whether that’s fashion or EVs, carries existing brand equity and consumer connection with it. For the automotive industry, it offers car fanatics who might not ...