Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to ...

The use of fonts for branding really took off in the late 19th century and early 20th century as advertising and marketing ...

Picking the right fonts can narrate a range of brand stories, making it crucial to choose with care (Bianca Grohmann, Joan Giese, and Ian Parkman, 2012). Font Magic in the Digital Playground ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s ...

Our brand fonts may not always be available for use in Word documents, PowerPoint presentations and other digital applications. This page offers appropriate substitutes. NOTE: These fonts are not used ...

Petrona is our brand’s serif font. Use Petrona bold italic or Petrona bold for special callouts or accents on your professionally designed pages. Petrona regular is ideal for longer copy. Roboto and ...

Fonts: If your brand is more modern, use a sans serif font like Arial for a clean, crisp look. If it’s more traditional, consider a classic like Times New Roman.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Ofir Peretz via Getty Images As part of Typography Week at Creative Bloq, we've been ...