If you want to become the next Sharpie or Kleenex, you need to build your brand equity early. Before telling you "why," let's ...

Kevin Harrington, Brandon T. Adams, and Brian Harrington joined forces to launch Big Brand Ventures, a firm dedicated to ...

Brand managers need 'Situational Awareness' similar to pilots. They should constantly scan market conditions, track internal ...

One of the issues that was raised in one of the panels yesterday 1 was the question of Behavioral and Attitudinal measurement of Brand Equity. I reacted very strongly to the idea of Behavioral versus ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

EXCLUSIVE Industry experts have weighed in on the rebrand of Boohoo to Debenhams, with most of them agreeing that you can change the name but the reputation remains ...

Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer ...

Some call this value "brand equity," which measures the value of a brand relative to a generic or store-brand version of a product. For example, many soft-drink lovers will reach for a Coke before ...

Digital Silk is an award-winning California branding agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through ...