Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts. The post ...

Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers, according to a report released today by ComBlu. Among some 219 ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

At Ad Age’s NextGen Summit, Harman's Chris Epple and Annex88’s Brandon Solis explore how authenticity, personalization and ...

Partnering with major brands can be a game changer for any business. Aligning with household names can lend credibility, ...

To align with this shift, Unilever plans to increase its social media advertising investment, reinforcing the significance of ...

This article is part of "Where Are They Now?"—an ongoing series in which Franchise Times Managing Editor Emilee Wentland and ...

Today, Ovation Development Corporation (Ovation), a Las Vegas-based developer of multifamily housing and one of the state’s ...

Iris Americas’s Jill Smith, CEO shares the 3Rs of connecting to communities; reach, role and relevance, which she believes should be the focus of any brand. / Adobe Stock It used to be simple ...