The following is a summarized version of Jack Neff’s article, originally published on AdAge. Recession seemingly has been ...

We all know the old adage "sex sells," where companies use enticing imagery and themes in their advertisements to attract ...

So Brawny® leaned into its brand, following the challenger brand adage to use advertising and publicity as a high leverage asset. Breaking the paper towel category conventions, Brawny® refreshed its ...