Social media users are calling for a boycott. Economics and business professors weigh in on the movement's efficacy.

In response to Donald Trump's economic plans and the rollback of diversity, equity and inclusion priorities, some activists want a 24-hour boycott.

Retailers like Target, Amazon and Walmart have found themselves at the center of grassroots calls on social media (now in the tens of thousands) to boycott spending on Feb. 28. Led by The People’s Union,