Unraveling the complexities of Google Analytics 4's bounce rate in digital marketing. Learn why it’s more complex than you might think and how to analyze it.

Below is a graph of a quick version of this study on my own site; one that shows no correlation between bounce rate and average position. Image created by author, June 2022 Our Verdict: Bounce ...

Our baseline bounce rate when we weren’t using Bounce Exchange was around 69%. We were able to drive it as low as 40% when we had active campaigns running – a huge difference.

If bounce rate and exit rate are measures of how many people leave your site, how can the total be greater than 100 percent. The answer is that it can’t. You might be fooled into thinking that bounce ...

If you’ve been working in the internet for a while, you know those single-digit bounce rates at the end of the graph aren’t normal.

Ms. Bounce Rate to the rescue. Bounce rate is a beautiful way to measure the quality of traffic coming to your Web site. It is almost instantly accessible in any Web analytics tool. It is easy to ...

What's a “good” bounce rate, time on site, number of pages per session, ... Finally, we get to what everyone’s been waiting for - click through rates. See the chart below.