Bols Genever, the historic cousin to present day gin, is made according to the same Genever recipe created by Lucas Bols in 1820. As a nod to their love and support of the hospitality industry, ...

Bols, a centuries-old Dutch spirits company, has been reviving genever, the ancestor of gin, for several years. It has had two versions on the market and now is introducing what it says is one of ...

Bols has been crafting genever in Amsterdam since 1575. That's long enough to make it the world's oldest distilled spirit brand, according to Piet van Leijenhorst, the brand's master distiller.

The most interesting part about Bols Genever, a clear spirit from the Netherlands being rolled out across the U.S., is the effort put into rebranding an old-fashioned drink into a potential staple ...

Soon genever was a favorite drink among the people of Holland. It eventually made its way to England, and the genever base became the template for modern-day gin. And while today’s gin is a far cry ...

The Pioneer has extensive BOLS Genever knowledge, but also knows how to truly experiment with BOLS Genever. The BOLS Genever pioneer comes up with new ideas and dares to lead the crowd.

Calls for Bols genever gin, though, and I can't find the stuff anywhere." Genever gin, made in Holland, is far softer than the London dry gins with which most people are familiar.