But now, after all these years, I think I've found the brand making the world's best wireless bras — and that brand is Evelyn & Bobbie. My first introduction to Evelyn & Bobbie was when the ...

The Everyday Bustier bra, designed by Evelyn & Bobbie, is made without any underwires. Underwire bras were first invented 84 years ago. The EB bra was designed for women of all shapes and sizes ...

In 2019, after studying anatomy and physiology and meeting with a breast surgeon at Sloan Kettering, McKeen created Evelyn & Bobbie’s first Defy bra. Although wireless, the bra lifts like an ...

“This needs to be disrupted, and if someone is going to do it, it might as well be me,” said McKeen, founder of Evelyn & Bobbie. If you’ve ever worn a bra, you know that it’s not the most ...

Evelyn & Bobbie set out to make a bra women might actually look forward to wearing. That means no straps, no wires, and no tags. All her life, Bree McKeen deeply resented her bra. Nearly every ...

It’s the season of tank tops, strappy dresses, and thin lightweight fabrics – all reasons to find the perfect bra. TODAY style editor and Bobbie.com's Bobbie Thomas is here to highlights five ...

The construction of the bra hasn’t changed much over the last 84 years. Bree McKeen, founder and CEO of Evelyn & Bobbie, is hoping to make women’s lives better with a bra […] BY Elizabeth ...

From jewelry with built-in cosmetics to bras in half-cup sizes, TODAY style contributor and all-around Professional Girlfriend Bobbie Thomas shares her latest batch of smart solutions. The EZ-Net ...

Well, it’s time to chuck your ill-fitting, gaping, cutting, rubbish bras in the bin and invest in something proper with Evelyn & Bobbie. Cementing itself as an iconic and innovative US brand ...