It’s hard to explain unless you see it. Just fields of it.” A group of volunteers are working to make sure the bluebells thrill visitors for years to come, and they do put in some hard work.

French luxury jewellery maison Messica has partnered with Bluebell Group to open its first domestic boutique in South Korea. The inaugural Messika boutique, spanning 66 square meters, opened its ...

The findings are based on Bluebell Group’s fifth annual Asia Lifestyle Consumer Profile, drawn from a March 2025 survey of 1,500 luxury consumers across Mainland China, Hong Kong SAR, South Korea, ...

Bluebell Group has launched its fifth annual edition of the Asia Lifestyle Consumer Profile report, first published in 2021, ...