But the blue pallets were about twice as expensive as traditional pallets. David Lee, an executive at CHEP, says it was a tough sell. DAVID LEE: You had to persuade them - here's a better mousetrap.

People have moved stuff on pallets for a long time. And for basically 50 years, no one in the U.S. really improved on it. Until they did.

People have moved stuff on pallets for a long time. And for basically 50 years, no one in the U.S. really improved on it. Until they did. Episode 545: The Blue Pallet Certain things are just hard ...