Art World Crayola’s Miraculous New Superblue Crayon Officially Has a Name—And It Will Blue Your Mind. The artists' supplies brand unveils the name of its newest hue and sets the Guinness World ...

The crayon company just introduced a new color to freshen up your 24-pack. Crayola's new blue crayon is called "Bluetiful," and you'll want to get your hands on a coloring book pronto to try it out.