We talk to a Nissan color designer about adding brightness to the grayscale palette that's dominated the modern car industry.

The Z still starts at $44,110, and now it can be ordered in Bayside Blue, one of the R34 Nissan GT-R's defining paint options.

Silver: Silver is a bland-yet-underrated color, as it’s got a shinier finish, yet still hides dirt and scratches quite well. Red: Go bold or go home. Red is popular on sports cars because it grabs ...