“We’re very positive,” Pavithra said, adding that “the combination of Bigg Boss and Laughter Chef provides a fantastic opportunity for brands to associate with something that captures the ...

which is a collaboration between Big Boss HSP, coffee chain Koppiku, and dessert brand Sugar And I. According to Roger, the idea for this collaboration emerged during Ramadan this year. Having ...

As for India Inc., Bigg Boss has proven to be a powerhouse for brand visibility and consumer engagement, according to a recent study by Unomer Technologies. The research noted that "all ad ...

The research examined brands across 19 different categories associated with the show. Bigg Boss, is a cultural phenomenon in India and even more so in the Southern states. A recent study by Unomer ...

Bigg Boss OTT's third season,which premieres today on Jio Cinema has brought in a bevy of six supporting brands as sponsors due to its immense popularity. The show, will be co-presented by Too Yumm!, ...

Looks like Russell Brand probably won't be doing any ad campaigns for Hugo Boss anytime soon. "If anyone knows a bit about history and fashion, you know it was Hugo Boss who made uniforms for the ...

Over the years, the show has seen many brands across categories advertising as well as sponsoring the show. For instance, BharatPe sponsored Bigg Boss, before Ashneer Grover appeared on Shark Tank.