What Is an Automated Bid Strategy in Google Ads? Google Ads has an automated bid strategy that automatically places bids on a company's advertisements based on how likely they are to receive a ...

Learn about conversion value, how Google’s Target ROAS bidding works, and expert strategies to use Target ROAS effectively.

Casale experienced Google’s ad-server feature where its ad exchange took a “last look” at the bids, allowing Google to bid even one penny higher to secure the business at ad-placement auctions.

MediaGo, an intelligent advertising platform, today announced the launch of SmartBid 3.0, representing a significant upgrade to its core bidding product. This upgrade is designed to address two common ...