In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

WWD asked industry experts for some brand strategies on remaining competitive ... you can't rely on standard life stage markers, for example, to find shoppers. The soccer mom segment no longer ...