Every day, more than 10 million people get a notification that initiates two minutes of chaos. Poses are struck. Lighting is adjusted. Selfies are taken. It’s time to BeReal.

BeReal, Apple's iPhone app of the year for 2022, wants you to know that it's still going strong.The app sends users a notification at a different time each day, prompting them to drop everything ...

According to the description included in the app store, BeReal is the "first uncontrollable social media app to share authentic moments" in pictures. As the company shared in a statement to The ...

In fact, the United States is currently BeReal’s top market, representing about 35% of its users, Sensor Tower says, followed by the U.K. with 17% and France with 10%.

BeReal and other new photo sharing social media apps are trying to cater to young people’s appetite for realness. They’re having the opposite effect.

BeReal prioritizes authenticity before ads, which could pose a challenge for brands / Credit: Adobe Stock BeReal’s mission is to be the antidote to traditional social media.

For comparison, Instagram’s new app Threads has more than double the number of U.S. BeReal users, at nearly 7.3 million, Similarweb said. That’s despite Threads’ massive drop in usage ...

BeReal is currently not much more than a gallery of the mundane, and as such, these may not be pressing issues. Especially if the app is a passing fad, which it may well prove to be.

BeReal is currently sitting in the top position in Apple's App Store, ahead of both Instagram (No. 8) and Facebook (No. 18). It's been among the ten most-popular free apps for much of this summer.