After five years, BeReal -- the purposefully unglamorous one-post-per-day social-media app -- is officially launching ads in the U.S., following through with goals previously set by its new owner ...

It’s time for BeReal to get real — it’s difficult to turn a profit on a social photo-sharing app without selling ads or memberships. Now, after its €500 million exit to French mobile ...

Initial ad products include targeted in-feed ads and takeovers. BeReal is supporting the launch with the appointment of Ben Moore, who previously led global media buying partnerships at TikTok, as its ...

BeReal's new owner, Voodoo, faces a user backlash after it brought ads to the app. BeReal has been shedding users since taking off during the pandemic. Voodoo aims to reach 100 million daily ...

It promoted offering “No bullshit. No ads,” according to Wired. So far, companies such as Amazon, Apple, Levi’s and Nike have advertised on BeReal, according to Moore. The managing director thinks the ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was ...

BeReal recently posted a job ad for its first-ever communications and marketing lead. The ad states the hire will 'develop a global strategy across all forms of communication.' Social-media ...

European privacy rights nonprofit noyb is behind the complaint, which accuses BeReal of using manipulative tactics (also called “dark patterns”) to try to pressure users into consenting to ad ...

It’s time for BeReal to get real — it’s difficult to turn a profit on a social photo sharing app without selling ads or memberships. Now, after its €500 million exit to French mobile ...

After five years, BeReal -- the purposefully unglamorous one-post-per-day social-media app -- is officially launching ads in the U.S., following through with goals previously set by its new owner ...

BeReal's new owner, Voodoo Games, quickly introduced ads to the social-media app after acquiring the company in June. Many of BeReal's users are not impressed. Since the app switched on ads at the ...