BeReal’s success reveals an appetite among social media users for more authentic, intimate forms of expression, and shows that Davids can still shake up a sector dominated by global Goliaths.

BeReal, which has been called “Gen Z’s new favorite social media app,” launched in January 2020 as a response to the polished, hyper-curated feeds on Instagram and TikTok. In the past year ...

BeReal was created as recently as 2020; however, the app has gained popularity and downloads, especially during 2022. Unlike TikTok and Instagram, BeReal encourages users to post authentic and ...

If BeReal wants to be seen as a company and not just a feature to be copied, it’s time for it to act like one. TikTok’s BeReal clone is now available as standalone app outside the US.

BeReal, a new social media app that pushes "authentic sharing," has seriously taken off. Open Influence CEO Eric Dahan explained to Fox News Digital why the platform is getting so much attention.

As it turned out, BeReal had the funds to send. The startup closed a Series B round of $60 million earlier in 2022, valuing the company at just under $587 million.. Unfortunately for BeReal’s ...

Social media app BeReal prides itself on showing what you and your friends are really up to. But does it truly allow us to be more authentic than we are on Instagram and TikTok?

The unfiltered, spontaneous nature of BeReal runs counter to how brands use social media, says reporter Chris Stokel-Walker.

QUICK ANSWER. BeReal is a relatively new social media app that has seen its popularity grow exponentially in 2022. The app is all about showing your authentic self and everyone's daily lives.

Although BeReal has fallen off the radar since its much-hyped peak, Voodoo says the app has grown to 40 million active users. Game publisher Voodoo has bought the social platform BeReal for €500 ...