And when it comes to being trendy, nothing tops BeReal, the social media platform that encourages authenticity, which is why there’s no better way to flex your ingenious costume-making skills ...

Yup, looks like planning your Halloween costume in advance is going to come in handy this year. Depending on what time your BeReal notification goes off, you could end up posting after the 2 ...

Customers can take a BeReal photo in costume at a Chipotle restaurant on Oct. 31 and post it on BeReal with the hashtag #booritosweepstakes. They can also share their BeReal to Instagram Stories ...

Rewards members who visit the chain in costume on Halloween after 3 p.m. local time will receive a $6 entree. The effort includes a 35-second spot and a BeReal activation. Members must be in costume ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 51 min ago By Ad Age Staff - 2 hours 27 min ago By Asa Hiken - 2 hours 53 min ago By Erika Wheless - 3 ...

BeReal is intended for users to take a photo within the first two minutes of getting a notification. Users waiting until they dress up in a costume and travel to their nearest Chipotle to take a ...

On BeReal, you will find things Instagram and TikTok won’t show. Empty crawfish shells held by stained fingernails. Hastily made midnight snacks blurred by a shaky camera. Snapshots of that ...

People do care. They care a lot. Few things underscore that point more than the rise of a new social media app, BeReal. Billed as a way to see what your friends are really up to, BeReal prides ...

A two-year-old French photo-sharing app is earning the highest form of flattery from Big Tech’s social media titans: imitation. BeReal, which prompts users once per day to snap and share a quick ...