Ben Moore, BeReal's managing director, told BI how the app plans to reignite interest with new features and strategic ...

BeReal's new owner, Voodoo, faces a user backlash after it brought ads to the app. BeReal has been shedding users since taking off during the pandemic. Voodoo aims to reach 100 million daily ...

BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the ...

You can’t buy an ad on BeReal, but brands have been creeping their way into the app’s once exclusive social circles. If BeReal ever wants to make money, the company will be powerless to stop them.

But BeReal is only two years old, ... Times, the app is looking toward paid features or subscriptions for income, as opposed to inundating users with ads (see: Instagram).

It's time for BeReal to get real -- it's difficult to turn a profit on a social photo sharing app without selling ads or memberships. Now, after its €500 million exit to French mobile publisher ...

Game publisher Voodoo (known for free-to-play mobile titles stuffed with ads) has bought the social platform BeReal (known for a scorching hot 15 minutes of fame in 2022) for €500 million.

Social media app BeReal is quickly becoming the latest internet craze despite having no filters, no short-form video and no ads. And yet, brands like Chipotle are already experimenting with how ...

After five years, BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when TikTok's future is uncertain in the region.

BeReal is still young, and it's hard to find brands on it. This gives you more freedom and flexibility since there isn't an easy way for people to broadcast marketing decisions you experiment with.

After five years, BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when TikTok's future is uncertain in the region.

BeReal's new owner, Voodoo Games, quickly introduced ads to the social-media app after acquiring the company in June. Many of BeReal's users are not impressed. Since the app switched on ads at the ...