If you’ve ever drunk beet juice for its perks like lower cholesterol and blood pressure and improved brain function, you ...

Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills removed artificial dyes from Trix cereal after requests from consumers, ...

One beet should yield approximately 2 to 3 tablespoons of juice. This amount of juice creates the perfect pink color when ...

“It’s not like there’s 150 million pounds of beet juice sitting around waiting ... They are less consistent in color, less stable and subject to changes related to acidity, heat and light ...

Beet juice is seen on a mixing tank used in the making of coloring at Sensient Technologies Corp., a color additive manufacturing company, in St. Louis, on Wednesday, April 2, 2025. Credit ...

The FDA allows about three dozen color additives, including eight remaining ... “It’s not like there’s 150 million pounds of beet juice sitting around waiting on the off chance the whole ...

The FDA allows about three dozen color additives, including eight remaining ... “It’s not like there’s 150 million pounds of beet juice sitting around waiting on the off chance the whole ...

Color additives derived from plant ... "It's not like there's 150 million pounds of beet juice sitting around waiting on the off chance the whole market may convert," said Paul Manning, the ...

The FDA allows about three dozen color additives, including eight remaining ... “It’s not like there’s 150 million pounds of beet juice sitting around waiting on the off chance the whole ...