Moving forward into 2018, Holy Bear is hoping to expand into apparel (hand-beaded leather jackets were mentioned) but for now she’s still cruising on the success the Vans have brought her.

It's hard to miss Charlene Holy Bear in a crowd — if you're looking down, anyway. When the Native American artist goes out in Santa Fe, New Mexico, she's often wearing a pair of hand-beaded Vans ...

Charlene Holy Bear created her first pair of custom-beaded Vans for her son to wear at the Gathering of Nations festival. Now, everyone wants a pair.