I Got a Wavy Perm and Now Have Permanent Beach Hair. Everything you need to know about body wave perms, right this way. By Chloe Metzger and Mia Lardiere Published: Sep 23, 2021.

And, as Saunders notes, a beach wave perm does share some similarities with the perms of the 1980s. "A modern perm is similar ...

When you first think of the word perm, those tight, spiral hairstyles from the ‘80s may come to mind. Julianne’s new ‘do is actually the opposite — it basically looks like beach waves!

Emma Stone has a perm! Stop whatever you’re doing — we repeat, Emma Stone has a perm! Stone’s good friend and makeup artist Rachel Goodwin shared a series of photos from the salon where she ...

There is an alternative to getting beachy waves without the perm: Go to the beach. Or, if you don’t have that luxury, get really good at doing it yourself, with superb products and hot tools.

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If you've ever asked yourself, "Should I get a perm?" ... The "body wave" perm, for example, is a looser curl technique that gives you that beachy, straight-from-the-sea effect.

Emma Stone just got a perm! ... The pro shared their final looks, showing their bobs tousled into loose, beachy waves, as if they’d just taken their hair out of a set of braids.

While loose beach waves are a huge hit among perm clients, Ramos points out there are still other styles being requested. While it's not exactly an old, frizzy '80s look, the tighter coils are ...

Tatiana Dudley, Moroccanoil hair stylist ambassador, says that the modern-day perm, which still relies on chemicals to alter the texture and shape, is milder, less damaging, and comes with less ...