Those communities, guided by their collective compass, are beginning to resemble audiences, and the creators behind the projects are starting to look and think like brands. The Bored Ape Yacht Club ...

Yuga Labs, the company behind the Bored Ape Yacht Club (BAYC) NFT collection, held its much-anticipated digital land sale on Saturday, April 30th, raising approximately $285 million for the company.

BAYC didn’t announce ApeChain as their first ... Reinforce your message until your brand becomes synonymous with your space. Remember, Coca-Cola didn’t become the global leader in soft drinks ...

BAYC remains one of the most widely held and ... The asset now has to grab enough enthusiasm after the Bored Apes brand ...