Barbie's parent company Mattel has teamed up with OpenAI. While details are still under wraps, the first AI-powered product ...

The experience features life-sized replicas of Barbie's dreamhouse and camper van, as well as Barbie dolls and accessories from over six decades of fun. "I feel like this is a dream come true ...

appears to be energizing sales of Barbie toys after its summer release. Barbie toy sales in the US increased 25% for the July-August combined months compared to the same two-month period a ...

Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers ...