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How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

This weekend, social media users shared images of Wicked dolls they bought to celebrate the premiere of the Broadway ... to ...

Fans all over the Las Vegas Valley celebrated the theatrical release of the “Barbie” movie, which hit theaters ... People attended parties, special premieres, drag shows, cosplay events ...

Retail media spend on Barbie surged in the weeks leading up to the movie’s launch. This surge is significant, because it... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

All anyone seems to be talking about right now is the upcoming Barbie movie. Set to be released in cinemas on 21st July, the press tours and premieres are currently happening, and they’re giving ...