Surely that infiltrated our collective mind in some way and made us go, hmm, I want a Dreamhouse, I want my own house, I want my own car. I want to do whatever job I want to do.” ...

Creating Barbie Land was so much more than picking out pinks and re-creating toys. Instead, the duo behind the set design of "Barbie" say they interrogated the question: What is it that makes ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

The end result was hugely successful – the campaign not only sold out the Barbie Dream Cars, but also drove $2.3 million in used vehicle sales on CarBravo.com.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Entertainment Barbiemania: Barbie 10 best cars and how much they are worth. The diversity of Barbie over the years has seen the character go into space, run for president, and pursue multiple ...

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards ...

Mattel recently announced a new partnership with OpenAI, anticipating a major infusion of AI and chatbot services into its upcoming products. The world's second-largest toy maker ...

Walmart's Top Toys List includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection.