“This is no different than if they decided they wanted to call it the Nike Barber Shop and use the ‘swoosh ... does not bring in customers or money from the use of the Buff name or logo, but because ...

Signature Cutz barber Charles "Ronnie" Burley cuts the hair of Dan Mealy of Jamestown, N.Y., in a tent at the Bills training camp at St. John Fisher College in Pittsford, N.Y. on Sunday, Aug. 6, 2017.

King has a line of sweatshirts, shirts and hats that bear his logo and barber name. All Gaither has to do is represent King’s Smilezthabarber branding whenever he can. “It’s to show people ...