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ChatGPT Barbie? Mattel and OpenAI Join Forces on New A.I.-Infused Toys
The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has prioritized intellectual property monetization since taking over in 2018. A key focus has been expanding into film and television, most notably with the 2023 blockbuster Barbie.
The Malibu Barbie Café is heading to town this summer, bringing along a splashy dose of 1970s beach vibes, retro roller ...
Barbie, of course, is now one of the world’s most famous children’s toys. She is also played by ... or take it to bars, lifting up her skirt or pulling down her pants in their idea of humor.
The movie also led to a 16% rise in Barbie toy sales in the third quarter of 2023 ... of talent that worked on Barbie has “raised the bar in terms of the interest level in the Mattel portfolio ...
Barbie is the superhero the beleaguered toy industry needs right now. The blockbuster hit featuring Margot Robbie as Mattel’s iconic doll has also been a smashing success for rival toymakers ...
ES Best has taken a look at the best Barbie toys on the market right now ... pool with a slide, kitchen, bar and bedroom. It comes at a high price but is guaranteed to bring pure joy to all ...
As soon as you walk in, take a trip down memory lane to see toys from the 80′s, 90′s and much more. From the very first Barbie, to GI Joe and Super Mario Bros., this one-of-a-kind attraction ...
While the IP-to-movie playbook is by now well established, Barbie still comes with plenty of risks. It could be popular with nostalgic adults but fail to register with toy-hungry 5-year-olds.
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