The value of title sponsorship rights has grown from Rs 40 crore in the first five-year cycle of 2008-12 to Rs 440 crore per year that title sponsor Vivo had paid in 2018-19. In the latest cycle ...

Vivo retained the IPL title sponsorship deal in 2017 with a winning bid of INR 2199 crore for five seasons (2018-2022). It represented a massive 454% jump on the title contracts held in the 2012 ...