A perm is a hair treatment that uses electric heat and/or chemicals to give the look of curls or waves in naturally straight hair. "Manufacturing companies, however, are now facing a dilemma ...

Click to share on Facebook (Opens in new window) Facebook Click to share on X (Opens in new window) X While King quietly debuted the new look at the Rachel Zoe Fall 2018 presentation in L.A. on ...

B elieve it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that ...

(Focusing on products that are gentler and cause less damage to the hair, Wella’s new salon formulations are designed to make perms more accessible and offer a tailored curl size, said Munz.) ...

The perm hairstyle was mostly seen on women back then, but today you can find men of all ages fully embracing the curly hair lifestyle. But what actually is a perm, and how you do achieve those ...

She spent so much time and used so many products to get her hair to curl that her friends encouraged ... Although the new perm still involves chemicals, manufacturers have made them less harsh ...

That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the permanent wave, a chemical process that turns straight hair curly.

Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that ...