Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...

Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment company backfired and triggered a wave of mockery. On Tuesday, the financial giant said it would rebrand as ...

By contrast back vowels are made with the tongue lower in the back of the mouth, like the vowels in bold, coarse, or large, as shown in the illustration. Advertisement. Courtesy of Dan Jurafsky.

UK-based investment company Abrdn will be adding vowels back into its name. The firm will now be known as 'aberdeen group plc' (aberdeen).

(Sharecast News) - Asset manager Abrdn said on Tuesday that it was putting the missing vowels back into its name after a widely-mocked rebrand four years ago, as it reported a swing into the black.

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...