NEW YORK – Super Bowl ads this year morphed into mini soap operas. Dwayne "The Rock" Johnson shrugged off aliens so he could get more milk for his kids in a Super Bowl spot for the Milk ...

While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising's biggest stage. The stakes are ...

Although modern audiences would find the prospect of advertising beer for babies to be unimaginable, the original ad on which the Heineken spoof was based would probably be met with nearly as much ...

NEW YORK (CBSNewYork/AP) — Super Bowl ads this year morphed into mini soap operas. Dwayne "The Rock" Johnson shrugged off aliens so he could get more milk for his kids in a Super Bowl spot for ...

NEW YORK - It's showtime. While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising's bigge… ...

Super Bowl ads this year morphed into mini soap operas. Dwayne 'The Rock' Johnson shrugged off aliens so he could get more milk for his kids in a Super Bowl ...

While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising's biggest stage.

It's easy to see why such ads lend themselves to parody. It's a leap, but not an impossible leap, conceptually, from hawking cigarettes to new mothers to hawking bottled beer for infants, for example.

NEW YORK (AP) It's showtime. While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising's ...

NEW YORK (AP) -- It's showtime. While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising ...

NEW YORK (AP) -- It's showtime. While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising ...

NEW YORK >> Sex. Babies. Cute animals. While the San Francisco 49ers and the Baltimore Ravens battle on the field during Super Bowl XLVII, marketers from Best Buy to M&M to Toyota are competing ...