Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

New BMW i4 concept electric car. BMW has announced that the new logo will only be used across communications, and is not a badge for the vehicles themselves (though, a little confusingly, it does ...

Timeline: BMW's first century. March 07, 2016 12:00 AM. Tweet Share Share Email More. 1916. ... BMW's logo is created, incorporating the state colors of Bavaria.

The first time the logo was used on a vehicle was actually on a motorbike, the R32 model of 1923. However, the first recorded use of the logo was in fact on a service manual printed in 1918.

The history of BMW’s logo explained. BMW was first commercially registered in 1917, emerging from a renamed aircraft engine manufacturer. The Treaty of Versailles — signed after World War I in an ...

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW Redesigns Iconic Logo for the First Time in Two Decades. Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" By.